Twitter as a client feedback tool

When you think about it, Twitter is another form of web-based client feedback tool. If you provide a great service...or indeed a not so great one, people will tweet about it. And why? Because people like to give feedback and twitter makes it so easy.

The growth of the internet has made it easy for us to share information and social networking sites like Twitter make it even easier, a tweet from one of your clients about you is instant feedback in just 140 characters. And the big benefit of Twitter is that it gives you the right to reply, not just to the person who provided the feedback but to all your followers too. You demonstrate that you are responsive; you listen to client views; you care enough to monitor and respond to feedback.

Twitter is also a great tool to promote your business by posting links to your client testimonials on your website. Just try a search on twitter for 'client feedback' and you'll see how business owners are posting their positive feedback. It's a great way to drive traffic to your website and promote your services at the same time.

So to make the most of social networking and include it in your marketing and contact strategy. To quote Oscar Wilde "“The only thing worse than being talked about is not being talked about” ....and if you are talked about make sure you know about it.