Positive Feedback is Good For Business

If you are proctively asking for client feedback in your firm then you may only ever focus on those responses where your client is not 100% happy. Negative responses are typically the ones we take action on, leaving positive feedback as simply a validation that we are doing things right. But positive feedback is an extremely valuable marketing tool so when you receive it you should make sure you use it wisely.

Your clients verbatim comments make excellent testimonials - check out my own website for ours at http://www.finqs.co.uk/casestudies.htm. When a client likes what we do, we ask if we can use their positive comments as a testimonial. Good feedback also helps you identify referral opportunities, those clients who will be advocates for your business so don't be afraid to ask them if they know of anyone else who would benefit from what you do.

Generating referrals is one of the most effective marketing activities you can undertake and receiving positive client feedback is key to this. Too often referrals are only ever received passively, because a client happens to mention you to someone. For you to really benefit from referral business make it an active part of your marketing strategy. Ask for feedback as a way to remind your client that you did a great job and you will identify referral opportunities...and when you do, don't be afraid to ask!